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Social Responsibility

This Christmas, we transformed our iconic Christmas Ribbon to support SEMEAR, an organisation fostering the inclusion of individuals with intellectual disabilities.

This collaboration unfolds in two phases. The initial phase involved collaborative efforts by students to paint various decorative symbols emblematic of the holiday season. These symbols were subsequently organised into a pattern and incorporated into the ribbon of the Christmas Ribbon.

The second phase of the partnership involves the creation of a collection inspired by MariaJoãoBahia's iconic Pearl collection. Semear students have crafted ceramic pearl styles, with each pearl being unique, symbolizing the distinct challenges that each student faces throughout their lives. The objective of this collaboration is to raise awareness about the challenges faced by these young individuals and support the Semear institution, thereby contributing to its sustainability.