SI SME Qualification
Project designation: MARIA JOÃO BAHIA 4.0 – Focus on organizational innovation and marketing to spread the exclusivity of the designer jewelry brand across borders
Project Code: LISBOA-02-0853-FEDER-045478
Main Objective: Strengthen the competitiveness of SMEs
Beneficiary Entity: BAHIA, JOIAS DE AUTOR, LDA
Date of Approval: 2019-11-29
Start Date: 2019-11-27
Completion Date: 2021-11-26
Total Eligible Cost: 274,030.00 Euros
Financial Support from the European Union: 109,612.00 Euros
Bahia Joias de Autor, Lda., was formed in June 1949, dedicating its activity to the manufacture and sale of author jewellery.
The company has 2 product lines, domestic and professional, which together add a portfolio of more than 60 different products. She works in the author jewelry segment (MARIA João Bahia), using only noble materials (gold, silver and platinum) where she makes settings with semi-precious and precious stones, as well as others, (always originating from organic elements, offered by nature), such as like pearls, coral and amber.
Within the scope of the project, the company intends to invest in organizational and marketing innovation, based on Industry 4.0 benchmarks, with a view to increasing its competitiveness through the promotion of the Maria João Bahia brand in the global market.
The Project contemplates the contracting of two TAQ in the areas of Management/Web Management, and, Marketing or similar; the restructuring of the brand in order to make it more appealing in the foreign market, and respective extra-community registration, and the commitment to the principles of Industry 4.0 both in the organizational aspect, aiming at a dematerialized management, and in the marketing aspect, with an impact on the international brand promotion.