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By Maria João Bahia

Maria João Bahia reshapes the very essence of queenhood. She envisions a queen as a formidable force, a woman of power who embraces change, disrupts norms, yet never forgets her roots.

This campaign invites women to be audacious and daring, all while maintaining a sense of self-assuredness. It urges them to be authentic, to be pioneers, to be timeless, while keeping a vigilant eye on the future.

Through a series of images, Maria João Bahia illustrates how her jewellery transforms the personality and elevate their presence in diverse settings. This collection is a homage to the modern queen, embodying strength, individuality, and a pioneering spirit. Embrace the power and shine Like a Queen.